ClipJazz uses AI to help you make short video ads for your store. AI is useful. It can also fool people if it is used the wrong way. This page explains what is AI in your ad, what is real, and the rules we follow so your ads stay honest.
What is real and what is AI
Real:
- Your product photo. We cut your real product photo out and place it in the scene. We do not ask the AI to redraw your product, so your label and logo are not made up.
- Your product facts. The words in the ad come from your product page: the name, the price and what the product does.
Made by AI:
- The scene. The table, shelf or room behind your product is made by AI. It is not a real place.
- The motion. An AI video model makes the still picture move. AI can get small details wrong, so we check each shot and you should watch the ad before you post it.
- The script. AI helps write the short lines. They must stick to facts from your product page.
- The voice. HD ads have an AI voiceover. It is a stock AI voice. It is not a real person, and we do not copy anyone's voice. The free preview clip has no voice.
Not in our ads:
- No AI presenters or faces. Our ads are about the product. Some shots may show an AI-made hand picking up or holding the product. They never show an AI face or an AI person talking to the camera.
If we ever change this, we will update this page first, and the rules below will still apply.
No fake customers. No fake reviews.
UGC means "user-generated content." It usually means a real customer filming themselves. ClipJazz ads borrow that casual style, but they are not made by your customers. So:
- Our scripts never say "I tried this," "I use this every day" or anything else that pretends someone used your product. Our script tool removes these lines.
- Our scripts never make up reviews, star ratings, results, numbers or guarantees that are not on your product page.
- The AI voice never pretends to be a real customer, a real creator or a famous person.
Why: In the US, the FTC says a testimonial must come from someone who really used the product. In Canada, the Competition Act says you can only publish a testimonial that a real person actually gave or approved in writing. An AI voice has never used your product, so it cannot give a real testimonial.
How we label AI
- "AI-generated" label. Every ad can have a small "AI-generated" label burned into the video. It is on by default. You can turn it off. If you do, you must turn on the AI label in the ad platform instead (see below).
- Hidden content credentials. Our video provider adds a hidden content credential (a C2PA record) to each clip it makes. Right now, our editing step (adding captions, the voice and your end card) removes it. We are working on adding our own credential to the finished ad.
- No ClipJazz watermark on paid ads. Paid HD ads do not show our logo or a "made with ClipJazz" mark. The ad belongs to your store. Free previews show a "PREVIEW" watermark.
What you need to do when you post
You publish the ad, so you are responsible for it. Please:
- Turn on the AI label in the ad platform. On TikTok, turn on the AI-generated content label when you make the ad. TikTok may reject or limit AI ads that are not labeled. Meta (Facebook and Instagram) may add an "AI info" label on its own. Google and YouTube have an AI label setting; use it where it is required, for example in the EU.
- Keep it true. Only say things about your product that are true and that you can prove.
- Don't call it a customer review. Don't post a ClipJazz ad as if a real customer made it or said it.
- Use photos you own. Only use product photos you have the right to use.
- Watch it first. AI can make mistakes. A label can look a little off, or the motion can look strange. Watch every ad before you post it.
What you can't use ClipJazz for
You can't use ClipJazz to:
- make an ad that looks or sounds like a real person, a famous person or a public figure,
- show anyone under 18,
- make health, money or safety claims you can't prove,
- make political or election ads, or ads about social issues for a campaign,
- trick people about what a product is or does.
We may refuse a job or close an account that breaks these rules. Our full rules are in our Terms.
Your data and AI
- To make your ad, we send your product photo, title, description and price to fal.ai, which runs the AI models we use. Our Privacy page lists them.
- ClipJazz does not train its own AI models on your products or your ads.
- We do not sell your personal data.
- We delete product images 30 days after we make them, and finished ads 90 days after. Download the ads you want to keep.
If something looks wrong
If an ad makes a claim that isn't true, changes your product, or breaks these rules, email support@clipjazz.com. Tell us what you saw. We will look at it and reply. If an HD ad fails to render, we give the credit back. See Refunds.
Changes to this page
AI rules are changing fast. When we change this page, we will update the date at the top and say what changed.